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Experiential stores - new way to get the customer confidence for e-tailers

Pepperfry’s eighth offline experiential store is now open in Hyderabad. Here customers have the option to check out for various furniture that is only available on their online store. Some architectures and interior decorators are always present at the studio to help the customers find the right product and also to give them interior related advice. Here customers are allowed to touch and experience the furniture by themselves.

It is expected that the company will open 10 more studios in different cities across India by the end of this year, they already have their stores in metro cities like Mumbai, Bengaluru and others. This marketing strategy can increase the sales of this furniture e-marketplace when they are facing tough competition from other stores like Flipkart, Urban Ladder, and others.

Last year Goldman Sachs and Zodius Technology Fund helped this furniture e-marketplace to raise $100 million, they are currently partnered with Norwest Venture Partners and Bertelsmann India Investments.

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